LG’s brand stands for ‘Delightfully Smart’, with the ‘Life’s Good’ slogan epitomising the pillars in which the company thrives…

LG’s brand stands for ‘Delightfully Smart’, with the ‘Life’s Good’ slogan epitomising the pillars in which the company thrives: Global, Tomorrow, Energy, Humanity & Technology. When the decision to embark on a new LG Home & Training Centre began, it was natural to ensure their offices reflected this, as well as pivotal that the chosen partner to carry out the full design fit-out & furnishing did too.

Having taken a lease in the prestigious Jaidah Sqaure, the LG Team called on Our Dealer to assist in the Design & Build as not only had they already completed numerous new offices within the building but came highly recommended by the Building Management.

Country Manager, Jennifer Kim, was looking for a vibrant working environment for her team as well as a product training centre.   Working with LG brand guidelines, the team created a functional, spacious office, providing visitors instant recognition on entry.

Furniture was chosen to allow for multifunctional, refreshing zones.  The training room made use of vibrant red seating and multi-configurable desking to allow maximum adaptability for the audience as well as teaching styles.

Within the open plan office, clever use of mid-height cabinets allowed the spaces to be defined, without jeopardising the flow, light or connectedness of the office. The red fabric desk mount screen, with silver trim, reiterates the sleek connectivity.

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Jaidah Square, Qatar

Dealer: Belle Harvey

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